Brand book · v1.0 · Updated 2026-08-28

How to make something
that looks like Streamline.

Colors, type, spacing, logo files, voice rules and the claims we are allowed to make. Everything you need to build a page, an ad or a printed piece without asking us first.

Download the kit Markdown version JSON version

Logos, fonts and the license note in one zip.

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01 · Position

Real internet for rural Florida. Finally.

Streamline is a locally owned internet company in LaBelle, Florida. We serve the homes and businesses in Hendry County and Golden Gate Estates that the national providers skipped. We answer our own phones, our techs live down the road, and the price you sign up at is the price you keep.

We are from here

Decisions get made in Southwest Florida, not a boardroom in Dallas. Use the town name. Use the road name if you know it.

Plain facts beat adjectives

Say up to 600 Mbps, not blazing fast. Say unlimited data, no caps, not industry-leading value.

The price never moves

Lifetime price lock is the single strongest thing we sell. Lead with it more often than speed.

Built to stay up

Backup connections and battery backup at every site. It stays online when other utilities go down.

A neighbor, not a call center

Real people on the phone, 24/7, English and Spanish. No phone tree. No chatbot.

CompanyStreamline LLC

Phone(239) 214-6971

Emailsupport@streamlineisp.com

Address137 S Industrial Loop, Suite 5, LaBelle, FL 33935

02 · Logo

One mark. Two lockups.

The S underscore monogram. The underscore is part of the mark. Never crop it off. The bare mark is the default. The circle badge is what the app icon and the social avatars use, and it is what you want when the logo has to hold its own on a photograph.

Mark, black on light

Mark, white on dark

Badge, dark on light

Badge, light on dark

Badge over photography

Mark over photography

Clear space. Leave the height of the underscore bar clear on all four sides. Nothing crosses that line, including page edges, rules and other logos.

Minimum size. 24px tall on screen. 0.25 inch tall in print. Below that the gap under the S closes up and the mark reads as a smudge.

Never do this

Do not stretch it Scale both dimensions together or the underscore goes out of proportion with the S.

Do not rotate it The mark sits square. A tilted logo reads as a sticker, not a company.

Do not recolor it Brand black or white. Blue and red belong to buttons, not to the logo.

Do not add effects No shadow, no outline, no glow, no gradient behind it.

Do not box it If you need a container, use the badge. Do not invent one.

Do not crowd it Type, rules and photo edges stay outside the clear space.

Download

Mark Mark, brand black Transparent PNG, 1024px. Use on white and on Paper. /brand/streamline-mark-black.png Mark Mark, white Transparent PNG, 1024px. Use on brand black and on photography. /brand/streamline-mark-white.png Mark Mark, black vector SVG. Print, large format, and anything that scales. /brand/streamline-mark-black.svg Mark Mark, white vector SVG for dark backgrounds and print reversals. /brand/streamline-mark-white.svg Badge Badge, light White circle, black mark. Transparent PNG, 1024px. Use on photography and dark panels. /brand/streamline-badge-light.png Badge Badge, dark Black circle, white mark. Transparent PNG, 1024px. Use on white, on Paper and as an avatar. /brand/streamline-badge-dark.png Badge Badge, light vector SVG of the white circle lockup. /brand/streamline-badge-light.svg Badge Badge, dark vector SVG of the black circle lockup. /brand/streamline-badge-dark.svg Bundle All logo files Zip of all eight files above plus the original raster. /brand/streamline-logo-assets.zip

Rules

Two colors only. Brand black or white. Never blue, never red, never a gradient.
Do not invent a new lockup. If the mark needs a container, use the badge.
On photography, use the badge, or place the white mark over a dark area or a 55 to 78 percent black overlay.
The badge is the app icon and the social avatar. Do not crop the circle to a square or round the corners of a square instead.
The site renders the mark from one raster with a CSS filter. Header uses filter: invert(1). Footer uses filter: invert(1) brightness(2). New work should use the files above instead of copying that trick.

03 · Color

A short palette, used strictly.

Black carries the type. Paper breaks up the page. Blue is the everyday action. Red is the one action we actually want.

Black

#231F20

rgb(35, 31, 32)

--color-black

Headings, body text, dark section backgrounds, footer, dark buttons.

Taupe

#554844

rgb(85, 72, 68)

--color-text-secondary

Secondary body copy. Subtitles, card descriptions, captions.

Blue

#6497BF

rgb(100, 151, 191)

--color-blue

Links, plan card buttons, ghost link buttons, nav hover.

Red

#C02026

rgb(192, 32, 38)

--color-red

Conversion only. Check Availability buttons and promise accent bars.

White

#FFFFFF

rgb(255, 255, 255)

--color-white

Cards, type on dark sections, buttons on featured plan cards.

Page

#F5F5F7

rgb(245, 245, 247)

--color-bg

The page background itself. Cool near white. Cards sit on it in pure white.

Paper

#F4F2F0

rgb(244, 242, 240)

--color-bg-secondary

Tinted section background. The warm off white that breaks up long pages.

Support values

Name	Hex	RGB	Variable	Use
Blue hover	#4F7FA8	79, 127, 168	--color-blue-hover	Hover state for blue fills and links.
Red hover	#A31B20	163, 27, 32	--color-red-hover	Hover state for red fills.
Text tertiary	#8A7F7B	138, 127, 123	--color-text-tertiary	Labels, footnotes, disclaimers.
Border	#D1CBC8	209, 203, 200	--color-border	Card and input borders.
Border light	#E5E0DD	229, 224, 221	--color-border-light	Section dividers and table rules. 1px, never heavier.
Green	#4A8C5C	74, 140, 92	--color-green	Yes and included marks in comparison tables. Never a button.
Amber	#C08A30	192, 138, 48	--color-amber	Partial or depends marks in comparison tables. Never a button.

Contrast

WCAG 2.1. AA wants 4.5:1 for body text and 3:1 for large text, meaning 24px or 19px bold. AAA wants 7:1.

Foreground	Background	Ratio	Rating	Note
Black #231F20	White #FFFFFF	16.30:1	AAA	The workhorse pairing. Use it wherever you can.
Black #231F20	Page #F5F5F7	14.97:1	AAA	Body copy on the default page background.
Black #231F20	Paper #F4F2F0	14.60:1	AAA	Body copy in a tinted section.
Taupe #554844	White #FFFFFF	8.76:1	AAA	Secondary copy. Safe at any size.
White #FFFFFF	Black #231F20	16.30:1	AAA	Type in dark sections.
White 70% on dark	Black #231F20	8.60:1	AAA	Readable body copy on dark. This is the one to use.
White #FFFFFF	Red #C02026	6.04:1	AA	The red button. Passes for a button label at any size.
White 45% on dark	Black #231F20	4.38:1	Large text only	Quiet detail lines. Not for anything a customer has to read.
Tertiary #8A7F7B	White #FFFFFF	3.89:1	Large text only	Fine for labels and eyebrows. Never set a paragraph in it.
Blue #6497BF	White #FFFFFF	3.12:1	Large text only	Our link color misses AA at body size. Underline links, keep them 17px or larger, and never put blue on small print.
White #FFFFFF	Blue #6497BF	3.12:1	Large text only	A blue button clears AA at button size. Do not shrink one below 14px bold.

Rules

Red is reserved for the highest intent action on the page. One red button per screen.
Blue is the everyday action color. Plan buttons, links, secondary calls to action.
Never put blue and red side by side as equal choices. The reader has to know which one to press.
Text on white is Black at full strength. Never grey out body copy to look softer.
On dark, headings are pure white, readable body is rgba(255,255,255,0.7), quiet detail is rgba(255,255,255,0.45).
No gradients. No drop shadows on color. No color the brand book does not list.
Check the contrast table before you set type on anything but black or white. Blue and the tertiary grey both miss AA at body size.

04 · Type

Eloquia for headlines. Montserrat for everything else.

Eloquia Display Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Weight: 700
Tracking: -0.03em
Use for: Every h1 through h6, plan names, stat numbers, section titles.
Stack: 'Eloquia Display', 'Montserrat', -apple-system, BlinkMacSystemFont, 'Segoe UI', Helvetica, sans-serif

Licensed from Typekiln through MyFonts. Self hosted at /fonts/. Use it on Streamline work only. Do not redistribute it or install it for other clients.

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Weights: 300, 400, 500, 600, 700
Tracking: -0.016em
Use for: Body copy, navigation, buttons, labels, tables, testimonials.
Stack: 'Montserrat', -apple-system, BlinkMacSystemFont, 'Segoe UI', Helvetica, sans-serif

Google Fonts, Open Font License. Free to use anywhere.

Download the fonts

Eloquia Display Bold, woff2 The web format. This is the one you want for a site or an email template. /fonts/EloquiaDisplay-Bold.woff2 Eloquia Display Bold, woff Fallback web format for older rendering engines. /fonts/EloquiaDisplay-Bold.woff All fonts, zip Both Eloquia files plus the license note. Read the note before you install it. /brand/streamline-fonts.zip Montserrat Free from Google Fonts. Weights 300 through 700. Not included in our zip. https://fonts.google.com/specimen/Montserrat

Eloquia is licensed, not free. It is here so you can build Streamline work with it. Do not re-host it, do not send it on, and do not install it for another client.

The scale

Element	Size	Face	Line height
Home hero h1	clamp(40px, 7vw, 72px)	Eloquia Display Bold	1.05
Interior page h1	clamp(36px, 6vw, 60px)	Eloquia Display Bold	1.05
Section h2	clamp(32px, 4.5vw, 48px)	Eloquia Display Bold	1.08
Split section h2	clamp(28px, 3.5vw, 40px)	Eloquia Display Bold	1.08
h3 and bold statement	clamp(20px, 2.5vw, 26px)	Eloquia Display Bold	1.15
Page subtitle	clamp(17px, 2vw, 21px)	Montserrat 400	1.47
Body	17px	Montserrat 400	1.47
Detail and caption	15px	Montserrat 400	1.6
Label and eyebrow	13px, uppercase, 0.08em tracking	Montserrat 600	1.2

Rules

Headings are Eloquia. Body is Montserrat. There is no third typeface.
Never set body copy in the display face. It is a headline weight and it gets heavy fast.
Sizes are fluid clamp values, not fixed pixels. Do not hand tune a size for one breakpoint.
Subtitles cap at 560px wide. Body columns cap at 680px. Long lines do not get read.
Sentence case for headings. No all caps except the 13px eyebrow label.

05 · Spacing and layout

Wide margins. One column of attention.

Streamline pages breathe. If a section feels cramped, the fix is more space, not smaller type.

Token	Value	Where it lives	Note
Content width	980px	--w-content	The default container. Everything sits inside it.
Narrow width	680px	--w-narrow	Reading columns, FAQ lists, landing page heroes.
Plans width	1520px	--w-content override	Only the four across plan grid gets to be this wide.
Container padding	24px	hardcoded in .container	Left and right gutter at every breakpoint.
Section padding	clamp(80px, 10vw, 140px)	--space-section	Top and bottom of every full width section.
Interior hero padding	clamp(56px, 8vw, 100px) top, clamp(40px, 5vw, 56px) bottom	.page-hero	Smaller than the home hero on purpose.
Card radius	20px	hardcoded	Cards and contained images. Photo pair images use 16px.
Button radius	980px	hardcoded	Full pill. Every button, every size.

Page rhythm

White. Hero

White. Proof

Photo pair. Breather

Paper. Plans or comparison

Black. Promises

White. FAQ

Black. Closing call to action

Rules

Sections divide with a 1px #E5E0DD rule. Never a heavier line, never a shadow.
No divider entering or leaving a dark section. The color change is the divider.
Alternate backgrounds down the page: white, tinted, dark, white. Never two plain white sections in a row.
Never stack more than two text or card sections without a photo pair, a split section or a background change.
A photo pair after a white section pulls up by half a section of negative margin so the images overlap the whitespace. After a tinted or dark section it uses margin-top 0.
Full bleed images get no radius. Contained images get 20px.

06 · Components

Buttons are pills. Cards have borders, not shadows.

Buttons

Check Availability Choose Plus My Account See all plans

Check Availability Read the coverage map

Button	Class	Use
Red	btn btn--red	Check Availability. The one action we actually want. One per screen.
Primary blue	btn btn--primary	Plan card buttons and secondary actions.
Dark	btn btn--dark	My Account and other neutral actions.
White	btn btn--white	On the featured dark plan card and inside dark sections.
Ghost	btn btn--ghost	Inline text links that need weight. Gets an arrow after the label.
Ghost light	btn btn--ghost-light	Same, on dark backgrounds.

Patterns

Bold statement list

Dark section, two column grid, bold white heading with a quiet detail line under it, separated by 1px rgba(255,255,255,0.08) rules. Use this instead of an icon grid. Icon grids in rounded boxes read as generic software.

Photo pair

Two image grid used as a breather between content sections. 16px radius.

Split section

Image beside text. Use it to soften the tone right before an FAQ or a closing call to action.

Comparison table

Labels left aligned in column one, everything else centered. Featured column tinted rgba(35,31,32,0.03). Buttons in the footer row use btn--small.

FAQ accordion

Native details and summary elements in a 680px column. Plus and minus indicator, 1px rules between items.

Card

White, 1px #D1CBC8 border, 20px radius, 20 to 28px of padding. Featured cards take a 2px black border instead of a shadow.

Forms

Labels sit above fields. No floating labels.
The address box is the most important field on the site. It gets its own screen and nothing competes with it.
Ask for the least we can. Every extra field costs installs.

Build a page in this order

Sticky white header, 52px tall, blurred background, red Check Availability button.
Hero. Eyebrow, one headline, one subtitle under 25 words, one call to action.
Proof. Speeds, price lock, uptime, a real customer, a real town.
Breather. Photo pair or split section.
Objections. Comparison table or FAQ.
Closing call to action on a dark background.
Black footer.

07 · Voice

Write like the neighbor who runs the internet company.

Plainspoken, locally rooted, matter of fact, a little irreverent. Write like the neighbor who happens to run the internet company, not like a carrier press release.

Rules

Active voice. Always. A local tech installs it, not it is installed by a technician.
Eighth grade reading level. Short sentences. Plain words.
No em dashes. Ever. Use a period or a comma.
No corporate filler. Solutions, connectivity, seamless, robust, leverage, empower are all banned.
Specific over vague. Up to 600 Mbps, not lightning fast. $85 a month, not affordable.
Name the town. LaBelle, Port LaBelle, Felda, Fort Denaud, Golden Gate Estates.
Acknowledge the big providers without naming them. They ignored this area. We didn't.
Say what is true and stop. Do not pad the paragraph to fill the box.

Words we do not use

wireless

Consumer facing copy never says wireless, tower or antenna. Customers hear those words as weak or experimental. Say internet.

tower

Same reason. Talk about the network staying up, not about the equipment that keeps it up.

antenna

Same reason. Technical detail belongs on the engineering pages, not the sales copy.

fiber

Fiber describes the backhaul feeding our sites, not the product a customer buys. Advertising fiber is false.

gigabit / 1 Gig

Standard service tops out at 600 Mbps. Do not imply otherwise.

satellite

We are not satellite and we do not want the association. Fine to name it in a comparison page.

free trial / free month

The real offer is one month on us when you switch from another provider. It is conditional. Say it that way.

no equipment fees

We rent indoor and outdoor equipment. This claim is not true.

free professional installation

Free STANDARD installation. Some installs need a pole and a term commitment. The qualifier is not optional.

Lines you can use as written

We're from here.
They ignored this area. We didn't.
Real internet for rural Florida. Finally.
The internet you've been waiting for is here.
Your neighbors. Not a call center.
Pick a plan. Keep that price.
Real people on the phone. Not a phone tree. Not a chatbot.
We serve those who serve.
No spin. Just the facts.
Internet that stays up when other things go down.

Rewrite it like this

NoWe provide comprehensive, high-speed broadband solutions for the greater Hendry County area.

YesThe internet you've been waiting for is here.

NoOur dedicated team of professionals ensures reliable connectivity.

YesWhen you call, you talk to someone who knows your road.

NoEnjoy unlimited data with no throttling or data caps, ever.

YesUnlimited data, no caps.

NoWe are proud to offer free professional installation services.

YesA local tech shows up, gets your Wi-Fi running, and doesn't hand you a bill.

NoOur fixed wireless towers deliver enterprise-grade connectivity.

YesInternet that stays up when the power doesn't.

NoSign up today and enjoy a free month on us!

YesSwitch from your old provider and your first month is on us.

08 · Claims and facts

Everything here is true. Nothing else is.

Offers you can advertise

Lifetime price lock. The price you sign up at is the price you keep.
No contract on residential. Month to month, cancel anytime.
Free standard installation.
Unlimited data on every plan. No caps, no throttling.
No activation fee and no hidden fees.
99.9 percent uptime. Backup connections and battery backup at every site.
Support answered by real people, 24/7, English and Spanish.
Essential worker discount.
One month on us when you switch from another provider. Send that traffic to /switch/.

Guardrails

Business plans have flexible contract terms. Do not say no contracts for business.
Pricing is address specific. Never quote a price in an ad.
Burst speeds are a ceiling, not a promise. Say up to.
Max advertised speed is 600 Mbps.
Availability is checked per address, not per ZIP. Always route to /check-availability/.

Plans as of today

Plan	Speed	Burst	Price
Residential, Hendry County
Streamline Basics	50/10 Mbps	Up to 50/10 Mbps	$55/mo
Streamline Essential	100/20 Mbps	Up to 200/40 Mbps*	$65/mo
Streamline Plus	200/40 Mbps	Up to 400/80 Mbps*	$85/mo
Streamline MAX	300/60 Mbps	Up to 600/120 Mbps*	$105/mo
Residential, Golden Gate Estates
Streamline Essential	100/20 Mbps	Up to 200/40 Mbps*	$99.99/mo
Streamline Plus	200/40 Mbps	Up to 400/80 Mbps*	$149.99/mo
Streamline MAX	300/60 Mbps	Up to 600/120 Mbps*	$219.99/mo
Business
Business Essential	100/20 Mbps	Up to 200/40 Mbps*	$99.99/mo
Business Plus	200/40 Mbps	Up to 400/80 Mbps*	$199.99/mo
Business MAX	300/60 Mbps	Up to 600/120 Mbps*	$299.99/mo

Prices are address specific and they move. Check the plans page before you put a number in anything, and never put one in an ad.

09 · Imagery

Real places. Real trucks. Real people.

Every photo on this site was taken here. If a picture could be selling insurance in Ohio, it is the wrong picture.

Real photographs of Southwest Florida. Our trucks, our techs, our customers, our towns.
No stock photography. No AI generated images. No blue circuit board abstractions.
No page reuses another page's photo. The library is big enough.
Contained images get a 20px radius. Photo pairs get 16px. Full bleed gets none.
Compress everything. 2500px wide maximum.
Hero photos take a 55 to 78 percent black overlay so white type stays readable.

Reference library

Click any image to download the full size file.

10 · For AI agents

Machine readable versions of this page.

Same source, three formats. Point your model at whichever one it parses best. The JSON is generated from the same file that renders this page, so it cannot drift.

Brand book, Markdown The whole book as plain text. Paste it into a prompt. /brand/index.md Brand book, JSON Tokens and rules as structured data. /brand/index.json Company facts Service area, network, plans and support, written for models. /llms.txt Broadband labels Every plan's FCC disclosure data as a spreadsheet. /broadband-labels.csv

Starting prompt

Copy this into any assistant before you ask it for Streamline copy.

You are writing for Streamline Internet, a locally owned internet company in
LaBelle, Florida. Read https://streamlineisp.com/brand/index.md and follow it
exactly.

Hard rules:
- Active voice, eighth grade reading level, no em dashes.
- Never write wireless, tower, antenna, fiber, gigabit or satellite in
  customer facing copy.
- Never quote a price in an ad. Pricing is address specific.
- The only free month offer is one month on us when a customer switches from
  another provider.
- Every call to action goes to https://streamlineisp.com/check-availability/.

Questions about any of this?

Call (239) 214-6971 or email support@streamlineisp.com. If you found something in here that contradicts the live site, tell us. The site wins and we will fix the book.

How to make somethingthat looks like Streamline.

Real internet for rural Florida. Finally.

We are from here

Plain facts beat adjectives

The price never moves

Built to stay up

A neighbor, not a call center

One mark. Two lockups.

Never do this

Download

Rules

A short palette, used strictly.

Black

Taupe

Blue

Red

White

Page

Paper

Support values

Contrast

Rules

Eloquia for headlines. Montserrat for everything else.

Eloquia Display Bold

Montserrat

Download the fonts

The scale

Rules

Wide margins. One column of attention.

Page rhythm

Rules

Buttons are pills. Cards have borders, not shadows.

Buttons

Patterns

Bold statement list

Photo pair

Split section

Comparison table

FAQ accordion

Card

Forms

Build a page in this order

Write like the neighbor who runs the internet company.

Rules

Words we do not use

Lines you can use as written

Rewrite it like this

Everything here is true. Nothing else is.

Offers you can advertise

Guardrails

Plans as of today

Real places. Real trucks. Real people.

Reference library

Machine readable versions of this page.

Starting prompt

Questions about any of this?

How to make something
that looks like Streamline.